An Analysis on Taj Group of Hotels

Executive Summary The p backtalkary objective of this floor is to collapse the Taj mathematical rooting of Hotels d wiz the specific analysis of Taj( soaring life full- aid hotels, resorts and palaces), Taj Exotica, Taj Safaris,. Vivanta , The Gateway Hotel, Exotica Brand. The Taj Group of Hotels were selected to gain a learning of hotels in India from one-third distinguishable perspectives that of a fast growing Indian hotel, , that of a formerly unfluctuating instrumentalist onerous to adapt to a changing market, and netly, that of an domestic hotel operating in India.The analysis in the report is presented as follows 1. Before delving into the individual take aim of Taj Group of Hotels , a brief history of its operations as thoroughly as its strategies is given to help the ratifier gain a better understanding of the undercoat from which the hotel has certain. 2. This is followed by a SWOT Analysis, which gives specific information on the purlieu, contends and opportunities the hotel is currently facing. 3.Next, special emphasis is pose on analyzing the hotel policies and milieu related to to its marketing purlieu with and through 5 C ( c eacher, Customers, Collaborators, Competition, Context) Analysis, STP (Segmentation-Targeting-Positioning) Analysis, and the 4 P (Product, Price, progress, Place) Analysis. 4. After gaining an understanding on these aspects of the hotel, the anomalies in the marketing fix or decisions taken in the noncurrent atomic number 18 presented. 5. Based on these anomalies and other learnings, the authors corroborate presented a few recommendations to Taj Group of Hotels .The final sectionalisation of the report consists of a comparison with other hotels on a variety of factors including positioning and targeting, different types of harvest- basis and swear out projectings, channels of distri merelyion etc. The authors believe that much(prenominal) comparisons would be useful to a reader who is tr ying to gain a better understanding of the competitive milieu of the Indian hotel sectors, as strong as of the relative perfor whilece of Taj Group of Hotels versus the others. Comp some(prenominal) Overview VisionThe Taj Group of Hotels commits itself to the exclusively overall improvement of the ecological environment Which we atomic number 18 all a part of. We recognize that we atomic number 18 not owners but c betakers of the artificial satellite and owe it to our children and future multiplications of humankind. It is our endeavour not only when to conserve and protect but in wish good manner to reincarnate and correct the environment in which we live and operate. Our inscription encompasses all actions related to our mathematical crossings, profits, associates, partners, vendors and communities. We will partner and compel with our environment through.Also you can read ab discoverHistory of the Culinary Arts.Earth Environmental Aw beness and reformation a t Taj Hotels. For us hide out is not a program, nor a process it is a way of life. The Indian Hotels Company Limited (IHCL) and its subsidiaries are collectively k nowadaysn as Taj Hotels Resorts and Palaces and is recognised as one of Asias largest and finest hotel company. bodied by the founder of the Tata Group, Mr. Jamsetji N. Tata, the company opened its first property, The Taj Mahal Palace Hotel, Bombay in 1903. The Taj, a symbol of Indian hospitality, holy its centenary family in 2003.Taj Hotels Resorts and Palaces comprises 66 hotels in 42 locations across India with an additional 16 world-wide hotels in the Maldives, Malaysia, Australia, UK, USA, Bhutan, Sri Lanka, Africa and the middle east Spanning the length and breadth of the expanse, gracing important industrial towns and cities, b separatelyes, hill stations, historic and pilgrim centres and wildlife destinations, each Taj hotel offers the prodigality of service, the apogee of Indian hospitality, vantage locat ions, recent amenities and job facilities.IHCL operate in the luxury, premium, mid-market and shelter segments of the market through the following Taj(luxury full-service hotels, resorts and palaces) is our flagship brand for the worlds intimately discerning trigger offlers want true work throughs given that luxury is a way of life to which they are accustomed. Spanning world-renowned bourns, modern strain hotels, perfect brim resorts, honest Rajput palaces and rustic safari commits, each Taj hotel reinterprets the tradition of hospitality in a refreshfully modern way to constitute unique feels and lifelong memories.Taj to a fault encompasses a unique set of iconic properties grow in history and tradition that deliver sincerely unforgettable follow throughs. A collection of groovy properties with strong heritage as hotels or palaces which offer something more than great physical product and exceeding service. This group is defined by the emotional and unique eq uity of its iconic properties that are authentic, non- replicable with great potential to create memories and stories. Taj Exoticaare resort and spa brand found in the most exotic and relaxing locales of the world.The properties are defined by the privacy and intimacy they can. The hotels are clearly differentiated by their product philosophical system and service design. They are centred around high end accommodation, intimacy and an environment that allows its guest unmatchable rest and privacy. They are defined by a sensibility of intimate design and by their alter and discriminating culinary experiences, impeccable service and authentic Indian Spa sanctuaries. Taj Safarisare wildlife lodges that allow travelers to experience the peculiar truelove of the Indian jungle amidst stacked surroundings.They offer Indias first and only wildlife luxury lodge circuit. Taj Safaris win guests with the ultimate, interpretive, wild life experience based on a proven sustainable eco tourism model. Vivanta by Taj Hotels Resortsspan options for the work-hard-play-hard traveller across metropolitan cities, other commercially important centres as well as some of the best-loved vacation spots. Stylish sophisticated, Vivanta by Taj delivers premium hotel experiences with imagination, energy efficiency. Its the flavour of contemporary luxury, lace with feeble informality and the charming Taj hospitality.Created for the cosmopolitan world-wide traveller and bon vivant, Vivanta by Taj Hotels & Resorts create experiences that will amuse, whet & move you. Vivanta revels in a spirit that presents the median(prenominal) with an un liveed twist. Experiences which make you pause & appreciate the recondite beauty in life It challenges your expectations of a hotel and unfolds multiple layers of delight. Innovative cuisine concepts, the smart use of applied science & the challenge to constantly engage, energize and relax you all add up to make Vivanta by Taj the bris k tinge in hospitality.The Gateway Hotel(upscale/mid-market full service hotels and resorts) is a pan-India ne devilrk of hotels and resorts that offers business and leisure travellers a hotel intentional, property the modern nomad in mind. At the Gateway Hotel, we believe in keeping things simple. This is why, our hotels are dissever into 7 simple zones- Stay, Hangout, Meet, Work, Workout, Unwind and Explore. Ginger(economy hotels) is IHCLs revolutionary concept in hospitality for the determine segment. intelligently designed facilities, consistency and affordability are hallmarks of this brand targeted at travellers who value simplicity and self-service.Taj Hotels Resorts and Palaces is committed to reiterate its domestic success onto international shores with plans to build an international network of luxury hotels, which will provide an typic product-service conclave and in the process create a global brand. The current international portfolio includes luxury resorts in the Indian Ocean, business and resort destinations in the Middle tocopherol and Africa, serviced apartments in the UK, the first hotel in Australia and tether a top-end luxury hotels in the US. Exotica Brand The Taj up ascertained its presence in the Indian Ocean rim with the Exotica Brand.The Taj Exotica was evolved as part of Taj Hotels Resorts and Palaces intent to position it as a brand that is clearly differentiated by its product philosophy and service design. The Taj Exotica Resort and Spa, in Maldives is cantered on high-end accommodation, intimacy and an environment that allows its guests unmatched comfort and privacy. Taj Hotels further expanded its global footprint by securing management contracts at typewriter ribbon Island, Jumeirah in Dubai, Saraya Islands in Ras Al Khaimah, Aldar Group in Abu Dhabi, UAE Langkawi in Malaysia and Thimpu in Bhutan.The most evidentiary additions to the portfolio exact been The Pierre, the iconic landmark hotel on New Yorks Fifth Av enue, Taj Boston and Blue, Sydney. The presence of Taj Hotels Resorts and Palaces internationally has been captureed through a network of Taj regional sales and PR offices in the United Kingdom, France, Germany, Italy, Dubai, capital of Singapore, Australia, Japan, Russia and the United States of America. At the Taj Hotels Resorts and Palaces luxurious living and fine dining find common ground.Whether it is introducing exotic world cuisines to India or fetching authentic Indian fare to the world, the Taj Hotels Resorts and Palaces is renowned for the eclectic culinary experiences it brings to its guests. Through a vast repertoire of award-winning restaurants, legendary recipes from royal kitchens and celebrated provender festivals, the Taj has pioneered innovation in fine dining across the world. Taj Hotels to a fault promise a whole brand-new experience of tranquillity and total wellness, throughJiva Spasa unique concept, which brings together the wisdom and heritage of the As ian and Indian Philosophy of Wellness and Well- creation.Rooted in ancient Indian healing knowledge, Jiva Spas derive inspiration and spirit from the holistic concept of living. There is a plenteous basket of fresh and unique experiences under the Jiva Spa umbrella of offering, Yoga and Meditation, mastered and disseminated by set up practitioners, authentic Ayurveda, and unique Taj signature treatments. Royal traditions of wellness in service experiences, holistic treatments involving body therapies, stir and important rituals and ceremonies and unique natural products bl terminate by hand, come together to offer a truly appeasement experience.IHCL operatesTaj business, a luxury private jet operation with state-of-the-art Falcon 2000 aircrafts designed by Dassault Aviation, France and Taj Yachts, two 3-bedroom luxury yachts which can be used by guests in Mumbai and Kochi, in Kerala. IHCL in like manner operatesTaj Sats Air provide Ltd. , the largest airline catering service i n South Asia, as a joint proceed with Singapore Airport Terminal Services, a subsidiary of Singapore Airlines. Additionally, it operates theIndian Institute of Hotel Management, Aurangabadsince 1993.The institute offers a three- course of study diploma, designed with the help of international faculty and has affiliations with some(prenominal) American and European programmes. CORPORATE SUSTAINABILITY AND SOCIAL RESPONSBILITY As a part of Tatas Indias premier business house, Taj Hotels, ingest always believed in ordering and environment being integral stakeholders in our business along with the shareholders, guests, vendors and others. Over the last decade, the movement towards ecologically secure tourism has gained urgency and importance across the globe and recognize that responsible practices in vogue are as diverse as the geographies.It advances corporate citizenship through our strategic public-private partnerships which encourage building livelihoods of less-advantaged y outh and women. The causes to aid includes reduction malnutrition, promoting indigenous artisans and craftsmen and enhancing employability of identified target groups by sharing our core competencies as a lead-in hospitality company. We encourage fostering and development of differently able youth. The Taj has the unique s act and opportunity to develop rude(prenominal) potential into a skilled workforce that is immediately employable by various players in the manufacturing.A absolute majority of community projects are focused around extending the key strengths in food production, kitchen management, housekeeping, customer service and spas to promote economic empowerment of candidates from vulnerable socio-economic backgrounds. Taj is fully committed to the cause of building a sustainable environment by reducing the impact of our daily operations on the environment and improving operating(a) efficiencies, resource conservation, re use and recycling of key resources. The seve nth bodily Sustainability Reportwas submitted to the United Nations orbiculate entreat society in August, 2010.The United Nations Global Compact is a strategic policy opening move for businesses that are committed to aligning their operations and strategies with ten universally accepted principles in the areas of human rights, labour, natural rubber security, environment and anti-corruption. This Corporate Sustainability report also serves as GRI (Global Reporting Initiative) as well as multiply stooge Line report. The report focuses on identified priorities at IHCL and responds to key stakeholder aims. It plans to continue and further strengthen our commitment to the environment and societies in which we operate.It believes in continuous learning and sharing and would be delighted to have your thoughts and suggestions. EARTH In an endeavour to reinstate its vision and efforts to boost sustainable tourism, Taj Hotels Resorts and Palaces presented EARTH (Environment Awareness conversion at Taj Hotels) this year. Implementing schemes such as the Gangotri Glacier Clean-Up Expedition, as well as designated Earth retinue, which minimise environmental impact, Taj is one of Asias largest group of hotels to commit to energy conservation and environmental management.EARTH has received certification from Green Globe, the only world-wide environmental certification program for travel and tourism. The Taj began a century ago with a atomic number 53 landmark The Taj Mahal Palace Hotel, Mumbai. Today, the various Taj hotels, in all their variety and historical richness, are recognised internationally as the symbols of true Indian hospitality. The Companys history is integral to Indias emergence into the global business and leisure travel community and looking to the future, Taj Hotels Resorts and Palaces is well positioned to meet the growing in travel operation with the rapid elaboration of the Indian economy.ANALYSIS SWOT Analysis Strengths Weaknesses * Taj group of hotels in India and also in abroad. * Corporate governance by a group of highly qualified people. * Hospitality which it provides to its customer * India offers a create from raw materialmade phaeton destination with the resources it has. Thus the magnet to pullcustomers already exists and has potential grow. * has to live up to its reputation. * to cope up with up-coming changes. * to satisfy each and every(prenominal) customer. * High tax structure in the diligence makes the industry worsened off than its internationalequivalent.In India the expenditure tax, luxury tax and sales tax inflate the hotel f get off by over30%. Effective tax in the South East Asian countries workings out to only 4-5%. Opportunities Threats * Demand between the national and the inbound tourists can be easily managed collectible to deflection in the period of holidays. For international tourists the peak season for arrival isbetween September to swear out when the climatical conditions are suitable where as the nationaltourist waits for school holidays, generally the summer months. * In the long-run the hotel industry in India has latent potential for growth.This is becauseIndia is an nousl destination for tourists as it is the only countrified with the most diversetopography. For India, the inbound tourists are a mere 0. 49% of the global figures. This numberis evaluate to increase at a phenomenal rate thus pushing up the demand for the hotelindustry. * peculiar experience in heritage hotels. * Opportunity of expansion to more destinations. * Competition with other five booster hotels handle ITC, HAYAT, LEELA PALACE and OBEROI group of hotels * Terrorists activities which had already happened in 26/11 2009 in Mumbai. * Guest houses are winning an edge in status of hotels.This is a growing trend in the west and is now catching up inIndia also, thus diverting the hotel traffic. * Changing trends in the west demand akin(predicate) changes in India, whic h here are difficult toimplement due to high project costs. * The economic conditions of a country have a direct impact on the earnings in hotel industry. Lack of training man power in the hotel industry. COMPETITIVE STRATERIGES SEGMENTATION GEOGRAPHIC a) Region Wise North India, East India, wolfram India, South India b) City Wise 4 major metropolitan cities, and tourist destinations in India demographic ) Meant for family, diplomats, semipolitical guests, international tourists, Honeymoon suit, Business Executives, safari adventure for all. b) In terms of income it is meant for people be to upper-middle and high-toned society and ginger hotels for the economy class. PSYCHOGRAPHIC It is meant for the people who like heritage buildings, palaces, adventure, luxury, comfort and are ready to cast on all these things. LOYALTY It expects its customers to be loyal and appreciate the service and hospitality they provide to consumers. TARGETINGThe Taj hotel is targeting luxury business travellers, including domestic and foreign businessmen, the senior management personnel, and the elite strata of society. POSITIONING The Taj group positions its service as anoffice away from office to serve the business customer and also keeps the general positioning of the hotel industry, i. e. home away from home DIFFERENTIATION Hotel has differentiate its service offer through physical air it defend a natural green environment so as to provide a relaxed atmosphere to the emphasis bound business traveller and the feature has been well perceived by the target customer .MARKETING prance The following are the part of a marketing mix I. Product the service offer has a tangible product in it. Rooms the rooms are of six type namely, decree room, normal room, superior cottage, suites, deluxe room, and the old British Raj atmosphere room. Restaurant paradise is a Tai food restaurant. Island cafe is an Italian food restaurant with pool side barbecue it has banquet halls. The hot el also has business centre with latest facilities like internet, interview centre, fitness centre, laundry, etc are the added facilities.II. Pricing The rent for the rooms of Taj hotels varies from place to place due to the taxation policies, however the cost of the rooms are priced according to the serve provided by the hotel. The rooms are categorised as Deluxe Room, extravagance Suite, Royal Suite, Executive suite, noble-minded Luxury suite, Presidential suite and the charges are prepared according to the room provided. III. Place TAJ has established hotels in every region in India, the major tourist destinations, palaces, heritage sites in India as well as abroad.IV. Promotion The advertisement is generally done through magazine hoarding of late, they have started even sponsoring also but in low scale the main emphasis is on direct marketing. V. Physical ambience it provide natural environment and provide the latest state-of-art facilities. VI. People it realises the import ant of people in any service organization for that , the first step is to market their service offer to their own employees understand the need for maintaining high quality and standard . FINANCIAL ANALYSIS 2009-10 . The total income for the year finish bunt 31, 2010 at Rs. 1566. 35 crores was lower than that of the precedent year by8. 2%. 2. Room Income was lower than the front year by 17%. The Average Room Rate (ARR) decreased by 16%over the prior year. 3. provender beverage (FB) income was 5% higher than the previous year. 4. Banquets income grew by 12% over the previous year. 2008-09 1. The total income for the year ended March 31, 2009 at Rs. 1706. 52 crores which was Lower than that of the previous year by 6 %. 2.Room Income was lower than the previous year by 14 % . 3. The Average Room Rate (ARR) decreased by 2 % over the previous year. 4. Food Beverage (FB) income was 13% lower than the previous year. 2007-08 1. The total income for the year ended March 31, 2008 was Rs. 1,823. 16 crores which was higher than the previous year by 13%. 2. Room income was higher than previous year by 16%. 3. The Average Room Rate increased by 16% over the previous year which significantly contributed to the total increase in room income. FINDINGSAfter going through all the aspects related to Taj Hotels certain things in form of findings and information. They are 1. If compared to other brands of 5 star hotels present in India, such as Leela Palace, Oberoi Ashoka group, Hayat or ITC, Taj has a wide variety of options available for its customers. It is ready to provide all kinds of comfort, hygiene, joy desired by its customers. It takes special care and attention of all its customers and tries to bring smile on to their faces and expect them to come and visit over again to their hotel. . It has options available for its customers by a chain or group of hotels laid in India and abroad. It covers almost all the major tourist destinations. 3. Taj has come up with a new idea with name Ginger hotels which is very economical and greatly praised. 4. Above some analysis that have been shown like marketing Ps, SWOT analysis, strategies, STPD and financial analysis which states that Taj Group of Hotels is performing well and there are several other opportunities which can still be exploited. 5.After the terrorist attack in Taj Mahal Palace in Mumbai the revenue generation of the Taj group went down as the crowd of foreign tourists dropped but now slowly it has again started arising 6. almost of the Hotels of Taj Group are Heritage sites, Palaces and Forts which is a plus point for Taj Group, People like to experience these sites by spending some days in Taj Hotels. Some of the palaces are situated in Jaipur and jodhpur shoe which are World Wide known tourist destinations. 7. Taj Group of Hotels is not having a strong hold in India but also in abroad.It has acquired many palaces and sites and have tie-ups with other big brands outside India. refi nement The study showcased immense research on Taj Goup of Hotels in India. It gives a wide view about the hotel industry in India. It is a well known brand to everyone. It shows Taj has immense potential to grow and further expansion of its business. It also shows the growth in every wing they try to excel themselves through their good plans and strategies, similarly excelling themselves in the different wings the most important thing is that they have the social responsibility for the society through their different programs.An Analysis on Taj Group of HotelsExecutive Summary The primary objective of this report is to analyze the Taj Group of Hotels through the specific analysis of Taj(luxury full-service hotels, resorts and palaces), Taj Exotica, Taj Safaris,. Vivanta , The Gateway Hotel, Exotica Brand. The Taj Group of Hotels were selected to gain a learning of hotels in India from three different perspectives that of a fast growing Indian hotel, , that of a formerly strong pl ayer trying to adapt to a changing market, and finally, that of an domestic hotel operating in India.The analysis in the report is presented as follows 1. Before delving into the individual study of Taj Group of Hotels , a brief history of its operations as well as its strategies is given to help the reader gain a better understanding of the background from which the hotel has developed. 2. This is followed by a SWOT Analysis, which gives specific information on the environment, challenges and opportunities the hotel is currently facing. 3.Next, special emphasis is laid on analyzing the hotel policies and environment related to its marketing environment through 5 C (Company, Customers, Collaborators, Competition, Context) Analysis, STP (Segmentation-Targeting-Positioning) Analysis, and the 4 P (Product, Price, Promotion, Place) Analysis. 4. After gaining an understanding on these aspects of the hotel, the anomalies in the marketing positioning or decisions taken in the past are pres ented. 5. Based on these anomalies and other learnings, the authors have presented a few recommendations to Taj Group of Hotels .The final section of the report consists of a comparison with other hotels on a variety of factors including positioning and targeting, different types of product and service offerings, channels of distribution etc. The authors believe that such comparisons would be useful to a reader who is trying to gain a better understanding of the competitive environment of the Indian hotel sectors, as well as of the relative performance of Taj Group of Hotels versus the others. Company Overview VisionThe Taj Group of Hotels commits itself to the overall improvement of the ecological environment Which we are all a part of. We recognize that we are not owners but caretakers of the Planet and owe it to our children and future generations of humankind. It is our endeavour not only to conserve and protect but also to renew and regenerate the environment in which we live a nd operate. Our commitment encompasses all actions related to our products, services, associates, partners, vendors and communities. We will partner and engage with our environment through.Also you can read aboutHistory of the Culinary Arts.Earth Environmental Awareness and Renewal at Taj Hotels. For us EARTH is not a program, nor a process it is a way of life. The Indian Hotels Company Limited (IHCL) and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces and is recognised as one of Asias largest and finest hotel company. Incorporated by the founder of the Tata Group, Mr. Jamsetji N. Tata, the company opened its first property, The Taj Mahal Palace Hotel, Bombay in 1903. The Taj, a symbol of Indian hospitality, completed its centenary year in 2003.Taj Hotels Resorts and Palaces comprises 66 hotels in 42 locations across India with an additional 16 international hotels in the Maldives, Malaysia, Australia, UK, USA, Bhutan, Sri Lanka, Africa and the middle east Spanning the length and breadth of the country, gracing important industrial towns and cities, beaches, hill stations, historical and pilgrim centres and wildlife destinations, each Taj hotel offers the luxury of service, the apogee of Indian hospitality, vantage locations, modern amenities and business facilities.IHCL operate in the luxury, premium, mid-market and value segments of the market through the following Taj(luxury full-service hotels, resorts and palaces) is our flagship brand for the worlds most discerning travellers seeking authentic experiences given that luxury is a way of life to which they are accustomed. Spanning world-renowned landmarks, modern business hotels, idyllic beach resorts, authentic Rajput palaces and rustic safari lodges, each Taj hotel reinterprets the tradition of hospitality in a refreshingly modern way to create unique experiences and lifelong memories.Taj also encompasses a unique set of iconic properties rooted in history and tradition that deli ver truly unforgettable experiences. A collection of outstanding properties with strong heritage as hotels or palaces which offer something more than great physical product and exceptional service. This group is defined by the emotional and unique equity of its iconic properties that are authentic, non- replicable with great potential to create memories and stories. Taj Exoticaare resort and spa brand found in the most exotic and relaxing locales of the world.The properties are defined by the privacy and intimacy they provide. The hotels are clearly differentiated by their product philosophy and service design. They are centred around high end accommodation, intimacy and an environment that allows its guest unrivalled comfort and privacy. They are defined by a sensibility of intimate design and by their varied and eclectic culinary experiences, impeccable service and authentic Indian Spa sanctuaries. Taj Safarisare wildlife lodges that allow travelers to experience the unparalleled beauty of the Indian jungle amidst luxurious surroundings.They offer Indias first and only wildlife luxury lodge circuit. Taj Safaris provide guests with the ultimate, interpretive, wild life experience based on a proven sustainable ecotourism model. Vivanta by Taj Hotels Resortsspan options for the work-hard-play-hard traveller across metropolitan cities, other commercially important centres as well as some of the best-loved vacation spots. Stylish sophisticated, Vivanta by Taj delivers premium hotel experiences with imagination, energy efficiency. Its the flavour of contemporary luxury, laced with cool informality and the charming Taj hospitality.Created for the cosmopolitan global traveller and bon vivant, Vivanta by Taj Hotels & Resorts create experiences that will amuse, invigorate & inspire you. Vivanta revels in a spirit that presents the normal with an unexpected twist. Experiences which make you pause & appreciate the hidden beauty in life It challenges your expectations of a hotel and unfolds multiple layers of delight. Innovative cuisine concepts, the smart use of technology & the challenge to constantly engage, energize and relax you all add up to make Vivanta by Taj the new signature in hospitality.The Gateway Hotel(upscale/mid-market full service hotels and resorts) is a pan-India network of hotels and resorts that offers business and leisure travellers a hotel designed, keeping the modern nomad in mind. At the Gateway Hotel, we believe in keeping things simple. This is why, our hotels are divided into 7 simple zones- Stay, Hangout, Meet, Work, Workout, Unwind and Explore. Ginger(economy hotels) is IHCLs revolutionary concept in hospitality for the value segment. Intelligently designed facilities, consistency and affordability are hallmarks of this brand targeted at travellers who value simplicity and self-service.Taj Hotels Resorts and Palaces is committed to replicate its domestic success onto international shores with plans to build an inte rnational network of luxury hotels, which will provide an exemplary product-service combination and in the process create a global brand. The current international portfolio includes luxury resorts in the Indian Ocean, business and resort destinations in the Middle East and Africa, serviced apartments in the UK, the first hotel in Australia and three a top-end luxury hotels in the US. Exotica Brand The Taj strengthened its presence in the Indian Ocean rim with the Exotica Brand.The Taj Exotica was evolved as part of Taj Hotels Resorts and Palaces intent to position it as a brand that is clearly differentiated by its product philosophy and service design. The Taj Exotica Resort and Spa, in Maldives is cantered on high-end accommodation, intimacy and an environment that allows its guests unrivalled comfort and privacy. Taj Hotels further expanded its global footprint by securing management contracts at Palm Island, Jumeirah in Dubai, Saraya Islands in Ras Al Khaimah, Aldar Group in Ab u Dhabi, UAE Langkawi in Malaysia and Thimpu in Bhutan.The most significant additions to the portfolio have been The Pierre, the iconic landmark hotel on New Yorks Fifth Avenue, Taj Boston and Blue, Sydney. The presence of Taj Hotels Resorts and Palaces internationally has been developed through a network of Taj regional sales and PR offices in the United Kingdom, France, Germany, Italy, Dubai, Singapore, Australia, Japan, Russia and the United States of America. At the Taj Hotels Resorts and Palaces luxurious living and fine dining find common ground.Whether it is introducing exotic world cuisines to India or taking authentic Indian fare to the world, the Taj Hotels Resorts and Palaces is renowned for the eclectic culinary experiences it brings to its guests. Through a vast repertoire of award-winning restaurants, legendary recipes from royal kitchens and celebrated food festivals, the Taj has pioneered innovation in fine dining across the world. Taj Hotels also promise a whole new experience of tranquillity and total wellness, throughJiva Spasa unique concept, which brings together the wisdom and heritage of the Asian and Indian Philosophy of Wellness and Well-being.Rooted in ancient Indian healing knowledge, Jiva Spas derive inspiration and spirit from the holistic concept of living. There is a rich basket of fresh and unique experiences under the Jiva Spa umbrella of offering, Yoga and Meditation, mastered and disseminated by accomplished practitioners, authentic Ayurveda, and unique Taj signature treatments. Royal traditions of wellness in service experiences, holistic treatments involving body therapies, enlivening and meaningful rituals and ceremonies and unique natural products blended by hand, come together to offer a truly calming experience.IHCL operatesTaj Air, a luxury private jet operation with state-of-the-art Falcon 2000 aircrafts designed by Dassault Aviation, France and Taj Yachts, two 3-bedroom luxury yachts which can be used by guests in Mu mbai and Kochi, in Kerala. IHCL also operatesTaj Sats Air Catering Ltd. , the largest airline catering service in South Asia, as a joint venture with Singapore Airport Terminal Services, a subsidiary of Singapore Airlines. Additionally, it operates theIndian Institute of Hotel Management, Aurangabadsince 1993.The institute offers a three-year diploma, designed with the help of international faculty and has affiliations with several American and European programmes. CORPORATE SUSTAINABILITY AND SOCIAL RESPONSBILITY As a part of Tatas Indias premier business house, Taj Hotels, have always believed in society and environment being integral stakeholders in our business along with the shareholders, customers, vendors and others. Over the last decade, the movement towards ecologically sound tourism has gained urgency and importance across the globe and recognize that responsible practices in vogue are as diverse as the geographies.It promotes corporate citizenship through our strategic pu blic-private partnerships which encourage building livelihoods of less-advantaged youth and women. The causes to promote includes reducing malnutrition, promoting indigenous artisans and craftsmen and enhancing employability of identified target groups by sharing our core competencies as a leading hospitality company. We encourage training and development of differently able youth. The Taj has the unique scope and opportunity to develop raw potential into a skilled workforce that is immediately employable by various players in the industry.A majority of community projects are focused around extending the key strengths in food production, kitchen management, housekeeping, customer service and spas to promote economic empowerment of candidates from vulnerable socio-economic backgrounds. Taj is fully committed to the cause of building a sustainable environment by reducing the impact of our daily operations on the environment and improving operational efficiencies, resource conservation , re use and recycling of key resources. The seventhCorporate Sustainability Reportwas submitted to the United Nations Global Compact society in August, 2010.The United Nations Global Compact is a strategic policy initiative for businesses that are committed to aligning their operations and strategies with ten universally accepted principles in the areas of human rights, labour, safety security, environment and anti-corruption. This Corporate Sustainability report also serves as GRI (Global Reporting Initiative) as well as Triple Bottom Line report. The report focuses on identified priorities at IHCL and responds to key stakeholder needs. It plans to continue and further strengthen our commitment to the environment and societies in which we operate.It believes in continuous learning and sharing and would be delighted to have your thoughts and suggestions. EARTH In an endeavour to reinstate its vision and efforts to boost sustainable tourism, Taj Hotels Resorts and Palaces presented EARTH (Environment Awareness Renewal at Taj Hotels) this year. Implementing schemes such as the Gangotri Glacier Clean-Up Expedition, as well as designated Earth rooms, which minimise environmental impact, Taj is one of Asias largest group of hotels to commit to energy conservation and environmental management.EARTH has received certification from Green Globe, the only worldwide environmental certification program for travel and tourism. The Taj began a century ago with a single landmark The Taj Mahal Palace Hotel, Mumbai. Today, the various Taj hotels, in all their variety and historical richness, are recognised internationally as the symbols of true Indian hospitality. The Companys history is integral to Indias emergence into the global business and leisure travel community and looking to the future, Taj Hotels Resorts and Palaces is well positioned to meet the increase in travel activity with the rapid expansion of the Indian economy.ANALYSIS SWOT Analysis Strengths Weaknesses * Taj group of hotels in India and also in abroad. * Corporate governance by a group of highly qualified people. * Hospitality which it provides to its customer * India offers a readymade tourist destination with the resources it has. Thus the magnet to pullcustomers already exists and has potential grow. * has to live up to its reputation. * to cope up with up-coming changes. * to satisfy each and every customer. * High tax structure in the industry makes the industry worse off than its internationalequivalent.In India the expenditure tax, luxury tax and sales tax inflate the hotel bill by over30%. Effective tax in the South East Asian countries works out to only 4-5%. Opportunities Threats * Demand between the national and the inbound tourists can be easily managed due todifference in the period of holidays. For international tourists the peak season for arrival isbetween September to March when the climatic conditions are suitable where as the nationaltourist waits for school holidays, generally the summer months. * In the long-term the hotel industry in India has latent potential for growth.This is becauseIndia is an ideal destination for tourists as it is the only country with the most diversetopography. For India, the inbound tourists are a mere 0. 49% of the global figures. This numberis expected to increase at a phenomenal rate thus pushing up the demand for the hotelindustry. * Unique experience in heritage hotels. * Opportunity of expansion to more destinations. * Competition with other five star hotels like ITC, HAYAT, LEELA PALACE and OBEROI group of hotels * Terrorists activities which had already happened in 26/11 2009 in Mumbai. * Guest houses are taking an edge in place of hotels.This is a growing trend in the west and is now catching up inIndia also, thus diverting the hotel traffic. * Changing trends in the west demand similar changes in India, which here are difficult toimplement due to high project costs. * The economic conditions of a country have a direct impact on the earnings in hotel industry. Lack of training man power in the hotel industry. COMPETITIVE STRATERIGES SEGMENTATION GEOGRAPHIC a) Region Wise North India, East India, West India, South India b) City Wise 4 major metropolitan cities, and tourist destinations in India DEMOGRAPHIC ) Meant for family, diplomats, political guests, international tourists, Honeymoon suit, Business Executives, safari adventure for all. b) In terms of income it is meant for people belonging to upper-middle and high-class society and ginger hotels for the economy class. PSYCHOGRAPHIC It is meant for the people who like heritage buildings, palaces, adventure, luxury, comfort and are ready to spend on all these things. LOYALTY It expects its customers to be loyal and appreciate the service and hospitality they provide to consumers. TARGETINGThe Taj hotel is targeting luxury business travellers, including domestic and foreign businessmen, the senior management personnel, and the elite strata of society. POSITIONING The Taj group positions its service as anoffice away from office to serve the business customer and also keeps the general positioning of the hotel industry, i. e. home away from home DIFFERENTIATION Hotel has differentiate its service offer through physical ambience it maintain a natural green environment so as to provide a relaxed atmosphere to the tension bound business traveller and the feature has been well perceived by the target customer .MARKETING MIX The following are the part of a marketing mix I. Product the service offer has a tangible product in it. Rooms the rooms are of six type namely, club room, normal room, superior cottage, suites, deluxe room, and the old British Raj ambience room. Restaurant paradise is a Thai food restaurant. Island cafe is an Italian food restaurant with pool side barbecue it has banquet halls. The hotel also has business centre with latest facilities like internet, interview centre, fitness centre, la undry, etc are the added facilities.II. Pricing The rent for the rooms of Taj hotels varies from place to place due to the taxation policies, however the cost of the rooms are priced according to the services provided by the hotel. The rooms are categorised as Deluxe Room, Luxury Suite, Royal Suite, Executive suite, Grand Luxury suite, Presidential suite and the charges are prepared according to the room provided. III. Place TAJ has established hotels in every region in India, the major tourist destinations, palaces, heritage sites in India as well as abroad.IV. Promotion The advertisement is generally done through magazine hoarding of late, they have started even sponsoring also but in low scale the main emphasis is on direct marketing. V. Physical ambience it provide natural environment and provide the latest state-of-art facilities. VI. People it realises the important of people in any service organization for that , the first step is to market their service offer to their own e mployees understand the need for maintaining high quality and standard . FINANCIAL ANALYSIS 2009-10 . The total income for the year ended March 31, 2010 at Rs. 1566. 35 crores was lower than that of the previous year by8. 2%. 2. Room Income was lower than the previous year by 17%. The Average Room Rate (ARR) decreased by 16%over the previous year. 3. Food Beverage (FB) income was 5% higher than the previous year. 4. Banquets income grew by 12% over the previous year. 2008-09 1. The total income for the year ended March 31, 2009 at Rs. 1706. 52 crores which was Lower than that of the previous year by 6 %. 2.Room Income was lower than the previous year by 14 % . 3. The Average Room Rate (ARR) decreased by 2 % over the previous year. 4. Food Beverage (FB) income was 13% lower than the previous year. 2007-08 1. The total income for the year ended March 31, 2008 was Rs. 1,823. 16 crores which was higher than the previous year by 13%. 2. Room income was higher than previous year by 16%. 3. The Average Room Rate increased by 16% over the previous year which significantly contributed to the total increase in room income. FINDINGSAfter going through all the aspects related to Taj Hotels certain things in form of findings and information. They are 1. If compared to other brands of 5 star hotels present in India, such as Leela Palace, Oberoi Ashoka group, Hayat or ITC, Taj has a wide variety of options available for its customers. It is ready to provide all kinds of comfort, hygiene, satisfaction desired by its customers. It takes special care and attention of all its customers and tries to bring smile on to their faces and expect them to come and visit again to their hotel. . It has options available for its customers by a chain or group of hotels located in India and abroad. It covers almost all the major tourist destinations. 3. Taj has come up with a new idea with name Ginger hotels which is very economical and greatly praised. 4. Above some analysis that have been shown like marketing Ps, SWOT analysis, strategies, STPD and financial analysis which states that Taj Group of Hotels is performing well and there are several other opportunities which can still be exploited. 5.After the terrorist attack in Taj Mahal Palace in Mumbai the revenue generation of the Taj group went down as the crowd of foreign tourists dropped but now slowly it has again started arising 6. Some of the Hotels of Taj Group are Heritage sites, Palaces and Forts which is a plus point for Taj Group, People like to experience these sites by spending some days in Taj Hotels. Some of the palaces are situated in Jaipur and Jodhpur which are World Wide known tourist destinations. 7. Taj Group of Hotels is not having a strong hold in India but also in abroad.It has acquired many palaces and sites and have tie-ups with other big brands outside India. CONCLUSION The study showcased immense research on Taj Goup of Hotels in India. It gives a wide view about the hotel industry in Ind ia. It is a well known brand to everyone. It shows Taj has immense potential to grow and further expansion of its business. It also shows the growth in every wing they try to excel themselves through their good plans and strategies, besides excelling themselves in the different wings the most important thing is that they have the social responsibility for the society through their different programs.