Marketing Research for Mc Donalds Case Study Example | Topics and Well Written Essays - 3000 words

Marketing Research for Mc Donalds - Case Study ExampleDonalds provides fast food and has established and maintained its position as a commercialize leader in the food retail line of products for over a century. Fast food is typically similar in behavior to fast touching consumer products. It is due to this, that Mc. Donalds needs to advertise all the time to generate a top-of the mind recall and to remind people what the brand stands for. The success of Fast food retail business is dependent on the ability of all marketing campaigns to instill a craving for their product offering.History of Business Theme The business theme of Mc Donalds has evolved with time. However, even though their billet statement has been varying and has been different for different campaigns, the key elements i.e. warmth,Everyday slice of life and the Mc Donalds Experience, have been retained. This consistency in the theme and campaign has helped in building a clear image of Mc Donalds in the mind of cus tomers. Their positioning statements in the past decades have been as followsEven though a campaign is usually aimed at the walk in customers and the bottom line is unendingly a boost in sales. However, all the affiliated stakeholders including the employees, suppliers, business partners and stakeholders feel the spillover effects of any advertising.Customers the customers would always want to purchase food that is convenient and hygienic. However, in the past few years, hygiene consciousness and heath consciousness has increased. Mc Donalds may ace at hygiene maintenance but in the wellness segment it has to battle the negative image of fast food industry on the whole. The fast food industry carries a universal image that it is fatten up food and is thus unhealthy.Suppliers The suppliers need to know that the vendor management is efficient and fair. The suppliers also benefit from the positive image of Mc Donalds as it adds to their own portfolio of broad(prenominal) profile cli ents that they serve. This helps in building up clientele